The fourth generation of Adobe’s Frame.io creative collaboration platform was unveiled recently with the goal of streamlining and enhancing workflows for the creation of content. It will formally launch for Team and Enterprise users later this year, but that’s after starting the roll out in Beta form for Frame.io Free and Pro customers.
The goal of Frame.io V4 is to satisfy the complex requirements of creativity in the process of content creation. According to Adobe, disjointed tools and processes cause delays in all stages of development as the demand for creatives, like video material, rises. The newest generation of content collaboration tools is intended to assist creative teams in centralizing input, producing individualized content at scale, minimizing rounds of edits, and expediting the delivery of media assets.
According to TechCrunch, Adobe purchased Frame.io, an independent product, in August 2021 for $1.275 billion. Later on, it was added as an extension to the business’s Creative Cloud service.
“As the demand for all content types – from video and images to design and documents – continues to skyrocket, the needs of Frame.io’s community have evolved. Companies, brands and individuals all need one unified platform that streamlines how teams and stakeholders come together to ideate, collaborate and create, no matter the creative project. With all new capabilities that achieve clear, centralised feedback, fewer revisions, and faster delivery of media assets, V4 is a game-changer for all creatives and production teams – offering the space for greater focus to deliver their best work,” said Emery Wells, Co-Founder of Frame.io, and VP, Creative Product Group at Adobe, in a press statement.
According to Adobe, more than 4 million users primarily use Frame.io for video review and approval, which helps production teams work more efficiently by facilitating easier communication between video editors and project stakeholders.
