A new tool that alerts users to romance scams is being tested by Meta.

Online romantic frauds are once again on the increase as Valentine’s Day approaches. Meta has warned that fraudsters may be using social media sites like Facebook and Instagram to pose as “attractive, single, and successful individuals” as part of its worldwide anti-scam awareness campaign.

Scammers use a variety of tactics to lure gullible people in romance scams. Creating phony profiles on dating apps and social networking sites, sending harmful emails and texts, and posing as someone with a corporate or military background are some of the ways scammers target their victims.


These fraudsters typically message many individuals at once. Similar to cryptocurrency romance scams, if someone replies, they attempt to establish confidence before requesting money or making an investment in dubious schemes.

Meta claims to have developed a number of solutions to assist users stay secure in the battle against romance frauds. Instagram is now testing a new feature that alerts users when they are interacting with someone whose account has a history of questionable conduct by displaying Safety Notices.

According to Meta, Facebook and WhatsApp will also have this feature in the upcoming months. To stop receiving voice and video calls from unknown numbers, WhatsApp users can turn on the “silence calls from unknown callers” setting. It turns out that the digital giant headed by Mark Zuckerberg is also employing facial recognition to identify fake accounts by comparing the user’s profile photo to a public figure’s Instagram and Facebook profiles.