Apple, the American technology company, has surpassed $1 trillion in brand value, a 15% increase from the previous year, according to a global ranking released on Wednesday by Kantar’s BrandZ.
For the third consecutive year, the iPhone manufacturer was the most valuable brand in the world in 2024, according to Kantar. Google, owned by Alphabet, came in second place with $753 billion, while Microsoft came in third place with $713 billion.
Apple introduced new AI capabilities earlier this week, which are anticipated to boost demand for iPhones and stop the device’s sales slide caused by erratic consumer spending and resurgent tech rivals. The iPhone is Apple’s best-selling product.
Apple’s market capitalization of $3.18 trillion placed it only behind Microsoft at $3.22 trillion and ahead of Nvidia the dominant player in AI chips, at $2.97 trillion.
Nvidia has made its debut in Kantar’s ranking of the top 10 most valuable brands in the world, riding a wave of enthusiasm surrounding artificial intelligence and a surge in chip demand.
According to the consulting firm, Nvidia’s brand worth almost tripled to over $200 billion from a year ago, placing it as the sixth most valuable brand.
“What really sets Nvidia apart is the faith that retail and institutional investors alike have in the firm’s centrality to the biggest disruptive narratives in tech – innovations like generative AI, autonomous mobility, and spatial computing,” Kantar stated.
The consulting company reported that 21,000 distinct brands across 54 markets and over 4.3 million consumer interviews over 532 categories were covered in its research.
